Publications that I admire
One of the publications I most admire, is the german magazine Neon. It covers topical society and political issues, as well as features on relationships and sexuality, popculture, work and travelling. It is aimed at 20 to 35 year olds and has grown in popularity with the ‘hipster subculture’.
The magazine partly became so popular because the editorial team recognised the importance of using direct communication and feedback from their readers. They established themselves as a well respected magazine for transparent and objective journalism. Every article is posted on a discussion forum on Neon.de, where anyone can comment on the editorial work and share and discuss their views with others. The community aspect is fundamental and has been referred to as the ‘printed facebook’. Involving their readers, is something that the editorial team of Neon has done successfully throughout the last 10 years.
One specific feature that works extremely well, is a portrait photo survey on the first double page. Each week, people on the street answer a different question. Eg. What would you never do again? (Was würdest du nie wieder tun?) How are you similar to your parents? (Was hast du von deinen Eltern?) What ideas have you stolen? (Welche Idee hast du geklaut?)
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On the internet webpage of the magazine, users can write and publish their own articles. They commonly get shared over facebook and linked to via twitter. It has allowed the Neon online community to grow immensely. There are several columns in the magazine that are created with the content that online users have contributed, which also gets incorporated into the print edition every month.
The Neon magazine was first published in 2003, when the development of the internet started to boom. Print formats were expected to decrease. Neon managed to become successful nonetheless, through communicating with their readers, and creating a magazine that picked up the interests of the younger generation. Its popularity has steadily increased over the last decade and is still one of the most successful magazine publications in Germany today.
Which Journalism path should I take?
I would love to become a pop culture journalist, specialising in music journalism for singer – songwriters. At a concert in 2009, I met Tobias R, a journalism graduate from the German city, Darmstadt. He had set up his own company ‘Quäntchen und Glück’ with some fellow students and worked on several projects, as well as for the ‘Centralstation’, a music event organisation. I remember our conversation very clearly, and that I went home thinking I would love to do the same. His degree course sounded incredibly exciting, and combined all the things that I was interested in. It inspired me, and it was the first time that I seriously considered Journalism as a career path.
Online Journalism has always interested me the most, but I would equally love to write for a print magazine. I hope to explore both areas, learning more about multimedia content, and using social media more effectively, from a journalistic perspective. I’ve enjoyed the classic news writing in the first semester, and Im sure that the skills will be very useful. I will try to develop my music blog over the next year, and hopefully gain some experience through work placements.